Jamie Ramirez | Portfolio

Experience

Implemented over 50 Salesforce Marketing Cloud pages from discovery through development with a responsive mobile-first approach to support campaign initiatives.
Designed Figma mockups from wireframes, produced prototypes for review, and provided the frontend code and delivered production-ready assets.
Tested landing pages for cross-browser compatibility and conducted site speed audits to ensure that performance is optimized.
Measured web traffic volume and engagement through heatmap tracking and Google Analytics reporting.
Maintained the WordPress content management system for Foodie.com, populated net-new microsites, and revised evergreen content.

Managed patient targeting and lead generation by creating, executing, and measuring the impact of various pay-per-click campaigns and initiatives including Google and Facebook ads.
Conducted competitor and keyword research, A/B, and multivariate testing for text and display ads.
Enhanced websites for SEO and improved their online presence through link-building, site content and site audits, keyword-rich copywriting, metadata and alt tag updates, alt tags, and broken link corrections.

Managed digital marketing channels and updates to the company website and Multiple Listing Service.
Managed prospect targeting by executing and measuring the impact of marketing campaigns on Facebook Ads and Google Ads.
Conducted keyword research, applied tracking codes to create custom audiences, and designed text and responsive display ads for PPC/ paid search campaigns.
Managed daily postings to social media including Facebook, Linkedin, and Youtube, and responded to customer inquiries in English and Spanish.

Configured marketing dashboards for 56 properties, integrating marketing automation platforms to provide property teams with a real-time window into marketing performance and an in-depth view of the conversion funnel to help inform decision-making and campaign spending.
Oversaw email database management – segmentation, list acquisition/import, data cleansing, event capture, lead management, etc.
Managed and updated digital marketing channels and assets such as the corporate and property websites on WordPress, areas of the company intranet, social media channels, and lead-generating landing pages, while monitoring and identifying performance improvements and goal-setting based on bounce rates, click-through rates, traffic, and conversions.

Contracted to enhance the user experience, usability and functionality of patient forms, questionnaires and schedulers for a cloud-based platform.
Designed visual mockups from wireframes and produced prototypes for client review
Delivered final design and production-ready assets for development.
Produced high-quality user interfaces and visual designs, from concept to launch for web and mobile applications.

Maintained e-commerce product content stored in relational databases, MySQL Workbench and MS Excel.
Collected, verified, and managed content, extracting content from reputable sites using a web crawler and regular expressions.
Worked with vendors and manufacturers directly to resolve issues, provide support and ensure the needs of their clients were met.
Provided front-end code for emails and weekly postings to the Advanced Marketing Suite’s portal and dashboard.
Tested content and functionality across browsers and devices.

Contracted to produce high-quality user interfaces and visual designs, from concept to launch for web and mobile applications for the hotel industry.
Collaborated with the design team to produce the code and responsive design needed to develop and implement the user interface for these sites.
Provided web design and maintenance support services, populated content, and maintained content management systems.
Designed visual mockups from wireframes and produced prototypes for client review.
Delivered final design and production-ready assets for development.